Weniger, aber besser

We remove what obscures your business.

Your organization has accumulated complexity—duplicate systems, legacy processes, disconnected tools. We apply the discipline of "less, but better" to reveal what actually creates value.

The Subtractive Triad

Three questions we ask of every system. Applied in order, they reveal what's essential and remove what obscures.

Implementation

"Have I built this before?"

→ Unify

Duplicate processes, redundant systems, repeated workflows. We find what you're doing twice and consolidate into one.

Artifact

"Does this justify itself?"

→ Remove

Features nobody uses, reports nobody reads, tools that create more work than they save. We identify and eliminate.

System

"Does this serve the whole?"

→ Reconnect

Disconnected departments, siloed data, misaligned incentives. We reconnect what's drifted from your mission.

Ways we can work together

These learnings shape every engagement. Which resonates with your situation?

Web Development

Fast, research-backed web presence — your entry point to AI automation

Modern websites built with CREATE SOMETHING component templates. Fast delivery (25-30% time savings), production-ready code, and built-in discovery of automation opportunities in your business.

What's Included

  • CREATE SOMETHING component library (battle-tested patterns)
  • Type-safe TypeScript throughout
  • Cloudflare Pages deployment (global edge)
  • Data-driven architecture (API-ready)
  • Automation opportunity assessment included
  • Contact forms, newsletters, content management

Deliverables

  • Production-deployed website
  • Complete source code and documentation
  • Automation opportunities report
  • Recommendations for Tier 2 systems
  • 30-day support and updates

Most clients upgrade to AI Automation Systems after identifying workflow inefficiencies during the build.

Let's discuss web development

AI Automation Systems

Background systems that run your business while you sleep

Production-grade automation workflows using Claude Code + Cloudflare Workers. OAuth integrations, API orchestration, background processing. Every project tracked with real metrics (time saved, cost, errors).

What's Included

  • Multi-user OAuth integrations (Gmail, Slack, Notion, etc.)
  • API sync workflows (X→Y automated pipelines)
  • Background job processing (Cloudflare Workers/KV/D1)
  • Tracked experiments with precise metrics
  • HTML parsing, data transformation, enrichment
  • Production monitoring and error handling

Deliverables

  • Production-ready automation system
  • Multi-user authentication (OAuth 2.0)
  • Complete API integration
  • Tracked metrics report (time/cost/errors)
  • Published research paper on createsomething.io
  • 60-day support and optimization

Example Projects

  • Gmail→Notion sync with multi-user OAuth
  • Zoom→Transcript→Summary automation
  • Contact form→CRM→Enrichment pipeline
  • Newsletter→Analytics→Segment routing
Let's discuss ai automation systems

Agentic Systems Engineering

Long-running AI agents that make autonomous decisions

Sophisticated AI systems that run continuously, make decisions, and orchestrate complex workflows. Built with Cloudflare Workflows for durable execution. These aren't chatbots — they're autonomous business systems.

What's Included

  • Long-running workflows (hours to days)
  • Multi-step decision trees with branching logic
  • Cloudflare Workflows for durable execution
  • Claude Code integration for intelligent decisions
  • State management and workflow orchestration
  • Production monitoring, optimization, cost control

Deliverables

  • Production agentic system
  • Workflow orchestration (Cloudflare Workflows)
  • Monitoring dashboard and metrics
  • Cost optimization report
  • Research paper published on createsomething.io
  • 90-day support + quarterly optimization

Example Projects

  • A&R Discovery Agent (music industry automation)
  • Autonomous customer support routing
  • Research synthesis and insight generation
  • Content pipeline with quality control
Let's discuss agentic systems engineering

Ongoing Systems Partnership

Continuous optimization and expansion of your AI infrastructure

Monthly retainer for clients running production AI systems. We maintain, optimize, and expand your automation infrastructure. Bug fixes become sustainability experiments. Performance improvements are tracked and published.

What's Included

  • System maintenance and monitoring
  • Performance optimization (speed + cost)
  • New automation development (2-4 features/month)
  • Quarterly tracked experiments
  • Priority support (4-hour response)
  • Research collaboration (your systems → .io papers)

Deliverables

  • Monthly optimization report
  • Quarterly experiment results
  • New feature deployments
  • Cost reduction initiatives
  • Published research from your systems
  • Strategic planning sessions

Your production systems become research material. We publish anonymized case studies on createsomething.io, establishing you as a thought leader in AI-native operations.

Let's discuss ongoing systems partnership

AI-Native Transformation

Onboard your team to build autonomous systems themselves

Comprehensive consulting program that transforms your team into AI-native engineers. We assess current capabilities, design a transformation roadmap, and guide hands-on implementation. Your team learns to build the automation systems and intelligent agents — we teach the methodology.

What's Included

  • Current state assessment and workflow audit
  • AI opportunity mapping with ROI projections
  • Hands-on Claude Code training
  • Guided first automation project
  • Internal playbook development
  • Team certification program

Deliverables

  • Comprehensive assessment report
  • 90-day transformation roadmap
  • Customized training curriculum
  • Internal AI-native playbook
  • Certified team members
  • First automation system built by your team

Limited to 3 transformation clients per quarter. This is a premium consulting engagement focused on building internal capability, not outsourced implementation.

Let's discuss ai-native transformation

Strategic Advisory

Ongoing guidance for teams building AI-native systems

Monthly retainer for executive teams scaling AI-native operations. Quarterly strategy sessions, architecture reviews, performance optimization guidance. Your team builds, we advise. Access to all research, priority support, and strategic planning for your AI infrastructure roadmap.

What's Included

  • Quarterly strategic planning sessions
  • Architecture review of team systems
  • Performance optimization guidance
  • Priority Slack/email support (4-hour response)
  • Pre-publication access to createsomething.io research
  • Speaking/workshop opportunities for your team

Deliverables

  • Quarterly strategy reports
  • Architecture recommendations
  • Performance optimization plans
  • Access to research library
  • Monthly office hours (2 hours)
  • Annual AI maturity assessment

For teams who have completed AI-Native Transformation or have existing AI infrastructure. Advisory only — no implementation work included.

Let's discuss strategic advisory

On pricing

Engagements typically range from $5,000 to $50,000+ depending on scope, complexity, and duration. We don't publish fixed prices because every situation is different—and we'd rather understand yours before discussing numbers.

The first conversation is always free. We'll tell you honestly if we're the right fit.